September 6, 2004 – Orca Interactive, a member of the Emblaze Group and global market leader in developing applications for TV over IP, announces today
that it has signed a licensing agreement with Atlas Interactive India, a part of a US$350 million
Atlas Group of Companies and a global telecom & media conglomerate (Atlas), for its suite of
middleware applications (RiGHTv). The agreement will lead to the delivery of Interactive TV
services over IP networks to subscribers of India’s largest Telecom Company, Bharat Sanchar
Nigam Limited (BSNL).
The Atlas netTV project is scheduled to launch services under BSNL’s brand name of DATAONE
with an initial 50,000 subscribers in the National Capital Region of Delhi by the end of 2004,
enabling Indian viewers to watch television over IP telephone networks. Thereafter Atlas plans to
rollout these services across 38 major cities in India, reaching BSNL’s millions of phone
subscribers.